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Verizon eliminating one year contract option

The headline:  Say goodbye to 1-year Verizon contracts

The link:  http://www.cnn.com/2011/TECH/mobile/04/11/verizon.contracts.mashable/index.html?hpt=T2#

The summary:  Verizon, citing lack of demand, is planning on eliminating one year contracts from its menu of customer plans.  Month to month and two year contracts will remain.

The reaction:  I’m not so sure that it’s lack of demand as much as it is Verizon wanting to lock customers into contracts for a longer period of time.  Granted, two year contracts have become more of the industry standard and customers gain more incentive with two year plans like a free phone but still it seems a little surprising for Verizon to take the one year choice off the menu altogether.

It’ll be interesting to see if competitors like Sprint and T-Mobile choose to follow suit.

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